Mass range
Breeze
Fresh air, everyday.
The idea
The one you buy without thinking.
Breeze is the everyday bathroom fragrance. Clean and bright at the top, with enough weight underneath that it is still working when you come home two weeks later.
One fragrance. Not five in a pack where you like one and the rest go in a drawer. We would rather you finish the pot than sort through it.
What we are promising
Three things, and nothing else.
- Full strength into the second week Weighted toward base notes and fixatives rather than a bright top note that evaporates by Thursday.
- A gradual fade, not a cliff When it does go, it should go slowly enough that you replace it because you chose to, not because the bathroom told you to.
- Priced to buy again Everyday pricing, sold direct, without the cost of a supermarket shelf built into it.
Breeze launches in Bengaluru first.
We are sampling with households before we sell a single unit. If you would like to be one of them, tell us where you are.
Join the sampling list