One fragrance,
done properly.
Most bathroom fresheners are sold five to a pack. You like one of them. The other four sit in a drawer. We would rather make two fragrances worth keeping than ten worth ignoring.
It smells wonderful
for three days.
We spoke to households across Bengaluru before we made anything. The same answer kept coming back: the fragrance is strong when you open it, gone within a week, and by the second week you are standing next to something that only smells of plastic.
A pack sold as a month of fragrance is really three good days and twenty-seven quiet ones. That is the problem we started with.
- A typical multipack
- What A1J is built to do
The lighter line is what households described to us. The solid line is our design target: full strength through the second week, then a slow decline rather than a cliff.
One for every day.
One for the room you show people.
A clean, bright fragrance for the bathroom you use every morning. Priced to buy again without thinking about it.
See Breeze → Premium range Aura Fresh air, elevatedA deeper, longer fragrance in packaging you would be happy to hand to someone. Made for guest bathrooms and for giving.
See Aura →Gel first.
Then the rest.
We are starting with a single gel format and getting it right before adding anything else. Sprays, diffusers and pouches follow once the first product earns a repeat order.
Retailer, distributor, or curious neighbour?
We are launching in Bengaluru first, direct to households. Tell us what you need and we will reply within two working days.
Get in touch